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Transparent values enable organisations to make clear choices. When done well, the unadulterated clarity of such beliefs acts as cornerstone for how a brand is positioned.
This shapes how it needs to behave – both within and outside the organisation – to achieve its objectives. Intangify has five
clear values that underpin
how we build brands to
transform organisations.
Transparent values enable organisations to make clear choices. When done well, the unadulterated clarity of such beliefs acts as cornerstone for how a brand is positioned.
This shapes how it needs to behave – both within and outside the organisation – to achieve its objectives. Intangify has five clear values that underpin how we build brands to transform organisations.
Brands are living organisms that lie at the heart of an organisation. Progress rarely happens without change. Transformation ignites growth. Expansion is entwined with a perpetual philosophy of agility.
Brands are living organisms that lie at the heart of an organisation. Progress rarely happens without change. Transformation ignites growth. Expansion is entwined with a perpetual philosophy of agility.
Brand lies at the centre of any organisation. The DNA of your brand informs every other aspect of the organisation. Socials, advertising, PR and packaging are all outcomes
of how your brand is defined. They’re all iterative to the brand’s core platform and
its definition.
Brand lies at the centre of any organisation. The DNA of your brand informs every other aspect of the organisation. Socials, advertising, PR and packaging are all outcomes
of how your brand is defined. They’re all iterative to the brand’s core platform and its definition.
Embracing the power of simplicity cuts through the clutter. It enables stronger connections to be made for all those who engage with the organisation. This creates a fresh feeling that is free
of complication.
Embracing the power of simplicity cuts through the clutter. It enables stronger connections to be made for all those who engage with the organisation. This creates a fresh feeling that is free of complication.
Trust is king. All the innovation and savvy campaigns in the world count for nothing if customers don’t trust your brand. As Enron, Pan Am and Arthur Andersen can all
attest. It takes years to build trust, but it can be gone in
an instant.
Trust is king. All the innovation and savvy campaigns in the world count for nothing if customers don’t trust your brand. As Enron, Pan Am and Arthur Andersen can all attest. It takes years to build trust, but it can be gone in an instant.
The difference between function and emotion is that function leads to a conclusion whilst emotion leads to action. When brands strike an emotional connection with consumers, there is a much greater chance to command higher premiums. This is how emotion drives action.
The difference between function and emotion is that function leads to a conclusion whilst emotion leads to action. When brands strike an emotional connection with consumers, there is a much greater chance to command higher premiums. This is how emotion drives action.