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WHAT IS A BRAND & WHY
IS IT SO IMPORTANT?

A strong brand is your best
insurance against the competition.
It seamlessly demonstrates
everything that makes
your organisation
both distinct
& credible.

WHAT IS A BRAND
AND WHY IS IT SO IMPORTANT?

A strong brand is your best insurance against the competition. It seamlessly demonstrates everything that makes your organisation both distinct & credible.

The importance of brand marketing

WHY INTANGIFY?

Our expertise enables
organisations to drive growth
by transforming their brands. Creating
a clear and compelling offer means
your brand stands out from the competition.
It can be the defining variable when cutting
-through to your customer. Building a dynamic
brand is critical to increasing customer loyalty and
fueling long-term growth.

WHY INTANGIFY?

Our expertise enables
organisations to drive growth
by transforming their brands. Creating a clear and compelling offer means your brand stands out from the competition. It can be the defining variable when cutting-through to your  customer. Building a dynamic brand is critical to increasing customer loyalty and fueling long-term growth.

Why use Intangify for your brand marketing?

WHAT WE DO

We use a smart set of tools designed to bring brands to life in ways that make them impossible to ignore. Ultimately, brands need to stay relevant, be distinct and
earn the trust of all those
who engage with them.
Our strategic toolkit
sets your brand up
for success.

WHAT WE DO

We use a smart set of tools designed to bring brands to life in ways that make them impossible to ignore.  Ultimately, brands need to stay relevant, be distinct and earn the trust of all those who engage with them. Our strategic toolkit sets your brand up for success.

Our processes for brand marketing

STRATEGY

In its simplest form, strategy is purely the deployment of resources to attain a particular objective. Our four strategic growth tools help organisations to identify what’s working and
what could be better. The Intangify strategic
approach is designed to position your brand
for future success.

STRATEGY

In its simplest form, strategy is purely the deployment of resources to attain a particular objective. Our four strategic growth tools help organisations to identify what’s working and what could be better. The Intangify strategic approach is designed to position your brand for future success.

How well do you understand your customer’s journey? Even the biggest brands can’t afford to engage the customer at every touchpoint. We help you to identify the key moments where your brand can grab your customer’s attention.

Positioning lies at the very heart of branding. Three fundamentals underpin it. We work with you to identify your target audience, map the competition and determine the best way to meaningfully engage your customers.  

Successful innovation comes down to identifying a human need and matching it with a market opportunity. Our five-stage approach to innovation helps you identify new opportunities that can be rapidly brought to market.

There is no right or wrong solution for structuring your brand portfolio. But, with the right approach you can build in higher efficiency and greater focus. We help you identify the brands that are worth investing in for a brighter future. 

Our apprach to brand strategy
Brands

DESIGN

Design plays a pivotal role in a brand’s success –
it shapes a brand’s identity, making it distinctive
and ownable. It communicates a brand’s values, resonates with consumers, and sets it apart in a crowded market. Emotive design ensures brand recognition, loyalty and creates a lasting impact.

Great strategy is worthless if not expressed by intelligent, incisive, and beautiful design. It brings strategy to life through a combination of aesthetics and vibrancy. Our team work closely together to take your strategy and transform it into breakthrough design.

Standing out on a retailer’s shelf in a busy environment is tricky. Our bespoke tools, proven approach and years of FMCG experience means we take the guesswork out of creating packs that just can’t help but win the attention of your consumers.

Brands

EXPRESSION

With a strategic blueprint established, the focus shifts to how the brand expresses itself. Our broad suite of tools means we work with your organisation to give your brand a voice that can be amplified across a variety of touchpoints.

EXPRESSION

With a strategic blueprint established, the focus shifts to how the brand expresses itself. Our broad suite of tools means we work with your organisation to give your brand a voice that can be  amplified across a variety of touchpoints.

Creating a memorable name underpins differentiation. It grabs your audience from the outset. Our way of doing this means you develop a unique name within the category so it can be fully aligned with your brand strategy.

You may have an amazing strategy, a brilliant name and a stunning identity. Excellent, all that’s missing is a clear message. Whether you need a tagline, slogan or a compelling story, we’ll help you do it all.

An engaging brand voice is the manifestation of your brand’s positioning, naming and overall identity. It informs the tone of your communications whilst giving a quiet nod to everything your brand values. Our expertise means you extract greater value from your media spend as all brand touchpoints become interconnected.

Standing out online is more important than ever. A beautifully designed ecosystem, embedded with savvy copy, is pivotal when capturing key customer data and providing a segue between social media and your brand. Our team are adept at designing platforms that reflect your brand’s unique dynamism.

brand expression