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Our Approach
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News & Views
There goes Coke’s dynamic ribbon
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Uber & Comfort caught off guard by Grab
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Why Netflix’s new icon is a lesson in mobile branding
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To future-proof a brand
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Instagram evolves. Millennials speak.
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Personal branding in tough times
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Airlines look to the past to stand out in the future
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Lessons learned from dying brands
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Are Consumers Becoming Spoilt for choice
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