What’s really driving shrinkflation?
It’s not often a Senate Enquiry comes with a language warning, yet that’s what happened, this week, when the respective CEO’s of Woolies and Coles fronted ‘spin-weary’ Senators in the Nation’s Capital. As the already battle-scarred CEO of Woolworths, Brad Banducci, discovered, spruiking PR spin to an angry mob of senators is akin to dodging […]